Blog

Blog

30 Th5
2017

Digital Trends in 2017 (Part 4)

7. EFFECTIVE B2B MARKETING WILL FORCE INTERNAL ALIGNMENT B2B: SUPPORTING THE CMO’S NEW REVENUE RESPONSIBILITIES As CMOs are on the hook to drive revenue, the opportunity for—and responsibility of—B2B marketers has never been greater. In the not-too-distant past, CMOs had ultimate responsibility for building and driving a company’s brand, ensuring

30 Th5
2017

Digital Trends in 2017 (Part 3)

5. THE OTT ENTERTAINMENT REVOLUTION OTT WILL CHANGE EVERYTHING Nowadays, consumers are offered a variety of programming consumption choices. Networks are going direct-to-consumer to capture cord-cutters and cord-nevers by developing OTT platforms and unbundling paid cable TV programming. Over the next 12 months, more Internet- based TV platforms will continue

30 Th5
2017

Digital Trends in 2017 (Part 2)

3. INFLUENCER MARKETING WILL DRIVE BUSINESS IMPACT THE DIGITAL MARKETING LANDSCAPE IS MORE COMPLEX THAN EVER. Targeting – and reaching – consumers has become increasingly difficult for marketers. There is no end to the proliferation of content, information and entertainment vying for our attention. To make matters worse, the social algorithms

30 Th5
2017

Digital Trends in 2017

2016 was a volatile year with unprecedented uncertainty. The world of marketing was no exception. From changing algorithms across key social platforms to new evolutions in IoT and Virtual Reality to fundamental challenges with trust in advertising, connecting with the right audiences has never been more complex for marketers. While